Digital Marketing Analyst at Mercor

Digital Marketing Analyst | $100–150/hr | Remote | 6-Week Project

Mercor is seeking experienced digital marketing analytics professionals to support a performance optimization project with a top-tier analytics consultancy. This high-priority engagement focuses on analyzing multi-channel advertising performance, auditing data quality, and developing visual reports to drive marketing strategy.

This is a fully remote, short-term contract requiring a minimum commitment of 30 hours per week over approximately 6 weeks.

Key Responsibilities

• Extract and analyze campaign data from advertising platforms (Google Ads, Facebook, LinkedIn, TikTok, etc.)
• Calculate and track KPIs including CTR, CPC, CPA, ROAS, and conversion rates across channels
• Compare performance across time periods and against budget targets
• Create data visualizations and insights summaries in Google Sheets, PowerPoint, or Data Studio
• Audit tracking setups and conversion reporting accuracy using GA4 and Tag Assistant
• Build and manage UTM tracking templates for campaigns
• Reconcile advertising costs against invoiced amounts, including currency conversions
• Segment customer data from CRMs and create targeting recommendations
• Develop budget optimization models and retention/cohort analyses using historical data
• Design dashboards with automated data refresh and cross-channel KPI visualizations

Ideal Qualifications

• 5+ years of experience in performance marketing analytics, media reporting, or marketing operations
• Proficiency in Google Analytics 4, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Sheets
• Strong grasp of digital KPIs (CPA, ROAS, CTR, etc.) and budget/spend tracking
• Experience with Excel-based modeling, cohort analysis, funnel breakdowns, and segmentation strategies
• Familiarity with UTM tracking, tag auditing tools, and attribution model comparisons
• Excellent attention to detail in calculations, formatting, and visualizations
• Ability to work independently and deliver on weekly or monthly reporting deadlines

Compensation & Contract Terms

• $100–150/hour for U.S.-based freelancers (localized rates may vary)
• Paid weekly via Stripe Connect
• Independent contractor classification
• Work on your own schedule with asynchronous collaboration

About Mercor

Mercor is a talent marketplace connecting top experts with leading AI labs and research organizations. Backed by Benchmark, General Catalyst, Adam D'Angelo, Larry Summers, and Jack Dorsey, we've helped thousands of professionals work on frontier projects shaping the future of AI.